Tuesday, May 17, 2011

Generali's Lion

Assicurazioni Generali winged lion, LivornoA winged lion, the symbol of Saint Mark the Evangelist, marks the building owned by the “Assicurazioni Generali”, by far the largest insurance company in Italy.
The company was founded in Trieste in 1831, when the city was still part of the Austrian Empire. The original symbol was the eagle of the Habsburgs, but the Venice division adopted the Saint Mark's Lion for the Italian market. After the return of Trieste to Italy, the Marcian lion became the official symbol of the company.Assicurazioni Generali winged lion, LivornoThe book bears the inscription “Pax tibi, Marce, evangelista meus” (Peace to you, Mark, my evangelist).

See also: Assicurazioni Generali

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