Leonetto Cappiello was born on 9 April 1875 in Livorno. He was an Italian painter and art designer who lived mostly in Paris. He is now often called “the father of modern advertising” because of his innovation in poster design.
Cappiello, like other young artists, worked in way that was almost the opposite of his predecessors. He was the first artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early tradition.
In 1898 he moved to Paris, where his caricatures were published for the first time in the humor magazine “Le Rire”.Cappiello made his name during the poster boom of the early 20th century, with creations markedly different from the works of Jules Chéret, the leading poster artist of the time.
Cappiello died in Cannes in 1942. Over the course of his career he produced more than 530 advertising posters which surprise and delight the viewer. Today, his original posters are still collected, sold at auctions and by dealers around the world.(From Leonetto Cappiello on Wikipedia)
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